To launch the first campaign in Smithfield’s We Speak Pork platform, we produced a high-volume shoot featuring Ben Schwartz as the voice of pork. Over two production days, 77 total generated assets were captured on set, including 7 broadcast and OLV spots and a full photography campaign. The production ran across two simultaneous studios - Studio A captured all broadcast and video content, while Studio B photographed the stills that would later roll out across OOH, POS, social, digital banners, and web assets. The newly installed LED volume wall at the studio became a powerful tool, allowing us to cycle through six unique kitchen environments instantly—eliminating company moves and traditional set builds.