• Launched the first campaign in Smithfield's We Speak Pork platform, featuring Ben Schwartz as the voice of pork

  • 77 total assets captured across a 2-day production — 7 broadcast/OLV spots + a full photography campaign

  • Dual-studio shoot; LED volume wall cycled 6 kitchen environments with zero company moves

  • NYC Times Square takeover — 5-screen video activation + swag + BTS

roles - creative agency producer, line producer & post-producer

TV, digital, social, retail

“Hottest” :15

“Humble” :15

“Pigs & Bees” :15

“Carry-on” :15

“Tender” :15

“Crispy” :15

recipe & teaser videos

photography

NYC Time Square takeover activation

video content to support 5 different video screens in Time Square

activation swag

behind the scenes

behind the scenes video