Launched the first campaign in Smithfield's We Speak Pork platform, featuring Ben Schwartz as the voice of pork
77 total assets captured across a 2-day production — 7 broadcast/OLV spots + a full photography campaign
Dual-studio shoot; LED volume wall cycled 6 kitchen environments with zero company moves
NYC Times Square takeover — 5-screen video activation + swag + BTS
roles - creative agency producer, line producer & post-producer
TV, digital, social, retail
“Hottest” :15
“Humble” :15
“Pigs & Bees” :15
“Carry-on” :15
“Tender” :15
“Crispy” :15
recipe & teaser videos
photography
NYC Time Square takeover activation
video content to support 5 different video screens in Time Square
activation swag
behind the scenes
behind the scenes video